Unwild the rare

Hansie en Grietjie IUCN Red List categories with colour codes: Vulnerable (yellow), Endangered (orange), and Critically Endangered (red), supporting conservation of threatened species in Africa with funky socks

Origins in the Grain. Survival by Design.

Each thread is a record; each pair a tribute to survival. We engineer high-performance gear that captures the essence of Africa’s private species. For those who refuse the ordinary and protect the extraordinary. We choose the rare.

Our editions are categorised by the urgency of the preservation effort:

🟡 Yellow: Vulnerable species (A steady, watchful eye is required.)

🟠 Orange: Endangered species ( Immediate engagement is the standard.)

🔴 Red: Critically endangered species (The ultimate rescue mission.)

Where Your Toes Do the Work.

Identity, amplified.

Nature doesn't hide. Neither should you.

Having documented the world’s most resilient species, I realised that true bravery is found in standing out.

Our skins and shells are more than accessories; they are are identity-driven gear for the brave—designed to ensure your identity is never lost in the noise. By fusing scientific precision with raw self-expression, we reclaim the space where science meets soul.

Be seen. Be heard. Be unmistakable.